Arvel Reeves

I’m a Product Marketing Manager at Razer, leading growth for Synapse, Chroma, and Cortex, the software suite that powers Razer’s connected ecosystem. I focus on driving adoption, engagement, and retention through data-driven strategy and community insight.

Previously, I managed Razer’s Global Social Media team and led the company’s April Fool’s campaigns, transforming playful concepts into viral, community-driven moments that reached millions worldwide. With a background spanning community management, event production, and product marketing, I thrive at the intersection of technology, storytelling, and player culture.

SOFTWARE LAUNCHES

Razer Cortex: Playtest Program:

Led the marketing for the Razer Cortex: Playtest Program, connecting gamers directly with developers to provide real feedback before release. The initiative leveraged Razer’s software ecosystem to reward players for participation and foster deeper community engagement within Cortex.

Razer Cortex: Game Clips

Launched the Razer Cortex: Game Clips feature, empowering gamers to easily capture and share their best moments. I also pitched and launched collaborative clip campaigns with titles like Battlefield 6, driving thousands of clips created through community challenges and user-generated content.

Razer Chroma RGB x Borderlands 4:

Directed marketing for the Razer Sensa HD Haptics and Chroma RGB integration with Borderlands 4, highlighting immersive gameplay through synchronized lighting and haptic feedback. The collaboration showcased how Razer software enhances in-game experiences.

SOCIAL CAMPAIGNS

Razer Cthulhu (April Fool’s 2024)

Conceptualized and brought to life Razer Cthulhu, the ultimate gaming chair. Oversaw all aspects of launch video production, from scripting and storyboarding to creating practical props. Executed a full campaign, including landing pages, social strategy, and influencer activation, that boosted SEO for Razer’s chair lineup and generated 20M+ impressions under budget.

Razer Razor (April Fool’s 2023)

Created the Razer Razor, the world’s first shaving mouse. I proposed and developed the concept, presenting it directly to Razer’s CEO for approval. I directed, scripted, and storyboarded launch videos, creating practical props to minimize VFX costs, and filmed short-form content that garnered over 8 million views within a week.

Razer Advent Calendar 2024

Managed marketing for the Razer Advent Calendar, creating a seasonal campaign where each day featured a different theme to drive growth for strategic channels and promote various Razer product lines, engaging the community and boosting brand excitement throughout the holiday season.

VIDEO EXAMPLES

VIRAL TREND

INFORMATIVE TALKING HEAD

AESTHETIC PRODUCT CONTENT

PERSONAL GAME GUIDES

Wanting to challenge myself beyond branded content, I created tutorial videos for difficult Elden Ring bosses.

I first made a Malenia guide on my zero-subscriber channel, which has since earned over ~70,000 views, and later a Radahn guide when the DLC released, now with over 184,000 views.

I scripted, recorded, and edited both videos independently, testing my creative and production skills in an unestablished space. I’m proud of the engagement and success these videos achieved, demonstrating my ability to craft compelling content outside of a corporate setting.

RAZERCON 2021 - 2024

Created a massive virtual event for Tier 1 product launches like the Razer Kraken Kitty V2 Pro, Razer Huntsman V3 family, and more.

  • Scripted and directed influencer hosts, working with large scale creators like Asmongold, Mizkif, Esfand, Tectone and more.

  • Took the lead on the 12-hour show program to drive impactful marketing efforts that resulted in 30+ million brand impressions.

  • Raised sponsorship funds, working with partners like WD_Black, Displate, Facebook Gaming, and Gillette to assure RazerCon was a self-funding event with impactful co-marketing campaigns.

DIGITAL EVENT EXAMPLES

DOG TAX

This is Marshall! He’s my ~8 year old Basset Hound!