Arvel Reeves

Product Marketing Manager - Community Builder

I’m a Product Marketing Manager at Razer, leading growth for Synapse, Chroma, and Cortex, the software suite that powers Razer’s connected ecosystem. I focus on driving adoption, engagement, and retention through data-driven strategy and community insight.

Previously, I managed Razer’s Global Social Media team and led the company’s April Fool’s campaigns, transforming playful concepts into viral, community-driven moments that reached millions worldwide. With a background spanning community management, event production, and product marketing, I thrive at the intersection of technology, storytelling, and player culture.

Social Media Campaigns!

Razer Cthulhu - April Fools 2024 & Razer Razer - April Fools 2023

  • Proposed and developed concepts for Razer Cthulhu, The Ultimate Gaming Chair, and Razer Razer, The Worlds First Shaving Mouse. Presented both ideas directly to CEO for approval.

  • Directed, scripted, and storyboarded launch videos, even creating practical props for both concept products to minimize budget on VFX/Production

  • Filmed, and edited additional short-form content that saw over 8 million views within 1 week of the campaigns to support the launches.

  • Executed entire campaign, from landing page design to social strategy and influencer amplification. Overall seeing 20M+ impressions for both campaigns

RazerCon 2021 - 2023

  • Created a massive virtual event for Tier 1 product launches like the Razer Kraken Kitty V2 Pro, Razer Huntsman V3 family, and more.

  • Scripted and directed influencer hosts, working with large scale creators like Asmongold, Mizkif, Esfand, Tectone and more.

  • Took the lead on the 12-hour show program to drive impactful marketing efforts that resulted in 30+ million brand impressions.

  • Raised sponsorship funds, working with partners like WD_Black, Displate, Facebook Gaming, and Gillette to assure RazerCon was a self-funding event with impactful co-marketing campaigns.

Some Social Highlights!

Turning Negative Comments Into a Win!

1. We create a talking head video explaining a new technology.

2. Replies only focus on my Lazy Eye for not being focused.

Contact Me!

3. Rather than ignore it - we make a light hearted response video

4. The comments on the reply are very positive and praise Razer for playing along